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Field sales
Strategic, tactical and syndicated field sales teams that build relationships, increase distribution and drive commercial outcomes.
FIELD MARKETING AGENCY
Field Marketing Agency for Retail Brands
Service Innovation Group helps brands improve retail execution with expert field sales, merchandising, audits, mystery shopping, POS support and real-time reporting across the UK and Europe.
Retail execution, measured in the field
Store visits, audits, merchandising and reporting across the UK and Europe.
Store visits, audits, merchandising and reporting across the UK and Europe.
WHO we are
European Field Marketing and Field Sales Agency
Service Innovation Group is a European field marketing, field sales and retail execution partner helping brands turn strategy into measurable action at the point of sale.
We support businesses with the people, processes and market expertise needed to deliver consistent brand experiences across retail, B2B and international markets.
From local activations to multi-market programmes, our teams help brands improve visibility, increase engagement and drive sales performance at the point of purchase
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WHAT WE DO
Field marketing services built around retail execution
Field merchandising
Product launches, replenishment, seasonal stock checks, display compliance and check-and-fix activity.
Retail audits
Store-level audits, brand compliance checks, stock counts and commercial insight to highlight opportunities and risks.
POS and display installation
Retail fixture installation, point of sale displays, maintenance, product hardware and in-store activation support.
Mystery shopping
Customer experience measurement, performance benchmarking and age verification programmes.
Crowdsourcing and data collection
Rapid surveys, location feedback, market research and high-volume data collection to support faster decisions.
WHY SIG?
Why brands choose Service Innovation Group
SIG combines local field expertise with international reach, helping brands scale activity across the UK, Europe and wider markets while keeping execution consistent, measurable and accountable.
- UK and European field coverage
- Retail execution, sales and insight under one partner
- Flexible tactical and ongoing programmes
- Real-time reporting and clear performance visibility
- Experienced teams focused on winning at the point of purchase
Markets we serve
We work with brands, retailers and businesses across the UK, Europe and wider international markets.
Our approach combines global reach with local market knowledge, helping clients adapt activity to local audiences, retail environments, cultural expectations and commercial goals.
With over 40 years of experience in over 20 European markets, including -
UK & Ireland
Spain
Germany
Portugal
France
Italy
Benelux
FAQS
Frequently asked questions about field marketing
What does a field marketing agency do?
A field marketing agency plans, manages and delivers activity in physical retail and sales environments. This can include field sales, merchandising, audits, POS installation, mystery shopping, product launches and reporting.
How does field marketing improve retail performance?
Field marketing improves performance by increasing product visibility, checking stock and compliance, supporting retailers, training teams and gathering real-world insight that helps brands act faster.
Does Service Innovation Group support Field marketing across Europe?
Yes. Service Innovation Group supports brands across the UK and Europe with over 20 markets covered and global field marketing and retail execution capabilities
Can field marketing be used for short campaigns?
Yes. Field marketing can support tactical campaigns, seasonal launches, product rollouts and ongoing retained programmes depending on the brand’s objectives.
What field marketing services does Service Innovation Group provide?
SIG provides field sales, field merchandising, retail audits, POS and display installation, mystery shopping, crowdsourcing, data collection and retail execution support.
GET STARTED
Ready to improve retail execution?
Speak to Service Innovation Group about a field marketing programme built around your stores, customers and growth targets.
Contact us