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Field sales
Strategic, tactical and syndicated field sales teams that build relationships, increase distribution and drive commercial outcomesExplore field sales services.
FIELD MARKETING SERVICES
Field Marketing Agency for the UK & Europe
Service Innovation Group delivers field marketing programmes that improve retail execution, increase sales and provide clearer store-level insight. From field sales and merchandising to retail audits, POS installation and maintenance, we coordinate measurable activity across the UK and 24 European markets.
Supporting clients since 1979Delivery across 24 European marketsReal-time field evidence and reporting
Retail execution, measured in the field
Store visits, audits, merchandising and reporting across the UK and Europe.
Store visits, audits, merchandising and reporting across the UK and Europe.
WHO we are
Field marketing expertise with European scale
Since 1979, Service Innovation Group has helped brands turn strategy into measurable action at the point of sale. We combine trained local teams, consistent processes and real-time reporting to deliver accountable programmes across retail, B2B and international markets. From tactical launches to multi-market programmes, our teams improve visibility, customer engagement and sales performance.
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WHAT WE DO
Field marketing services built around retail execution
Field merchandising
Product launches, replenishment, seasonal stock checks, display compliance and check-and-fix activity. Explore field merchandising services.
Retail audits
Store-level audits, brand compliance checks, stock counts and commercial insight to highlight opportunities and risks. Explore retail auditing services.
POS and display installation
Retail fixture installation, point of sale displays, maintenance, product hardware and in-store activation support. Explore POS installation services.
Mystery shopping
Customer experience measurement, performance benchmarking and age verification programmes. Explore mystery shopping services.
Crowdsourcing and data collection
Rapid surveys, location feedback, market research and high-volume data collection to support faster decisions. Explore crowdsourcing services.
Asset management and logistics
Stockholding, POS distribution, service requests, inventory visibility and reverse logistics coordinated with field delivery. Explore asset management and logistics.
Retail maintenance
Planned and reactive maintenance that protects fixture availability, resolves faults and supports consistent retail standards. Explore retail installation and maintenance.
Product launches and brand ambassadors
Trained field teams that activate launches, demonstrate products, engage customers and support retail staff at the point of sale. Explore product launch support.
In-store technology installation
Surveys, rollout support, installation, testing and evidence capture for digital signage, connected displays and retail technology. Explore in-store installation services.
HOW WE DELIVER
How our field marketing programmes work
Every programme is built around clear objectives, suitable field resources, controlled execution and measurable reporting.
Define the objective
Confirm target locations, audiences, required activity, service levels and measurable outcomes.
Mobilise the team
Select, brief and train suitable field representatives for each market and task.
Deliver and monitor
Manage scheduling, field activity, evidence capture, quality checks and operational exceptions.
Report and improve
Provide clear performance visibility, identify trends and turn field insight into practical improvements.
WHY SIG?
Why brands choose Service Innovation Group
SIG combines UK-managed programme governance with trained local teams and established European delivery partners. This gives clients one accountable structure for briefing, field execution, quality control, reporting and continuous improvement across tactical and ongoing programmes.
- Central UK programme management with local delivery
- Retail execution, sales and insight under one partner
- Flexible tactical and ongoing programmes
- Real-time reporting and clear performance visibility
- Living Wage Employer, Great Place to Work and POPAI member
Markets we serve
European field marketing programmes are centrally coordinated from the UK and delivered through SIG operations and established local partners. This combines consistent governance and reporting with the market knowledge needed to adapt activity to local retailers, audiences and operating conditions.
Explore European field marketing and retail executionExample markets within our 24-market European coverage include:
UK & Ireland
Spain
Germany
Portugal
France
Italy
Benelux
FAQS
Frequently asked questions about field marketing
What does a field marketing agency do?
SIG plans and delivers field sales, merchandising, retail audits, POS installation and other in-store support. We build the programme around your locations, customer journey, campaign objectives and evidence requirements.
Can SIG manage field marketing across the UK and Europe?
Yes. SIG coordinates programmes across 24 European markets through its operations and approved partners, with UK programme oversight, local delivery and consolidated reporting.
How quickly can a field marketing programme start?
Mobilisation depends on the locations, activity, recruitment, training, materials and retailer access. Share your brief and target dates so we can agree a realistic schedule, including a pilot or phased rollout where needed.
Can visits be scheduled for a launch or recurring programme?
Yes. We can plan one-off campaigns, seasonal activity or regular visits around agreed trading priorities and access windows. Visit frequency, duration and resource requirements are confirmed during scoping.
What reporting will we receive?
We agree KPIs, visit records, photographs and exception reporting before launch. Celero One can support task tracking and field evidence, with consolidated updates and reviews matched to the programme.
Can SIG provide ongoing support after the initial campaign?
Yes. Merchandising, audits, maintenance and follow-up visits can extend support beyond a launch. Service scope, response targets, responsibilities and revisit arrangements are agreed for the programme.
GET STARTED
Ready to improve your field marketing performance?
Speak to Service Innovation Group about a field marketing programme built around your stores, customers and growth targets.
Discuss your programme