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Field sales
Strategic, tactical and syndicated field sales teams that build relationships, increase distribution and drive commercial outcomes. Explore field sales services.
Field Marketing Agency for the UK & Europe
Service Innovation Group is an experienced field marketing agency helping brands improve retail execution, increase sales and gain clearer in-store insight. We deliver field sales, merchandising, audits, mystery shopping, POS installation and real-time reporting across the UK and Europe.
Retail execution, measured in the field
Store visits, audits, merchandising and reporting across the UK and Europe.
Store visits, audits, merchandising and reporting across the UK and Europe.
WHO we are
Field marketing expertise with European scale
Since 1979, Service Innovation Group has helped brands turn strategy into measurable action at the point of sale. We combine trained local teams, consistent processes and real-time reporting to deliver accountable programmes across retail, B2B and international markets. From tactical launches to multi-market programmes, our teams improve visibility, customer engagement and sales performance.
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WHAT WE DO
Field marketing services built around retail execution
Field merchandising
Product launches, replenishment, seasonal stock checks, display compliance and check-and-fix activity. Explore field merchandising services.
Retail audits
Store-level audits, brand compliance checks, stock counts and commercial insight to highlight opportunities and risks. Explore retail auditing services.
POS and display installation
Retail fixture installation, point of sale displays, maintenance, product hardware and in-store activation support. Explore POS installation services.
Mystery shopping
Customer experience measurement, performance benchmarking and age verification programmes. Explore mystery shopping services.
Crowdsourcing and data collection
Rapid surveys, location feedback, market research and high-volume data collection to support faster decisions. Explore crowdsourcing services.
WHY SIG?
Why brands choose Service Innovation Group
SIG combines local field expertise with international reach, helping brands scale activity across 24 European markets while keeping execution consistent, measurable and accountable. Supporting brands since 1979, SIG is a certified B Corp, Living Wage Employer, Great Place to Work certified organisation and POPAI member.
- 24 markets covered across Europe
- Retail execution, sales and insight under one partner
- Flexible tactical and ongoing programmes
- Real-time reporting and clear performance visibility
- Supporting brands since 1979
Markets we serve
We work with brands, retailers and businesses across the UK, Europe and wider international markets.
Our approach combines global reach with local market knowledge, helping clients adapt activity to local audiences, retail environments, cultural expectations and commercial goals.
Supporting brands since 1979, with 24 markets covered across Europe, including:
UK & Ireland
Spain
Germany
Portugal
France
Italy
Benelux
FAQS
Frequently asked questions about field marketing
What does a field marketing agency do?
A field marketing agency plans, manages and delivers activity in physical retail and sales environments. This can include field sales, merchandising, audits, POS installation, mystery shopping, product launches and reporting.
How does field marketing improve retail performance?
Field marketing improves performance by increasing product visibility, checking stock and compliance, supporting retailers, training teams and gathering real-world insight that helps brands act faster.
Does Service Innovation Group support field marketing across Europe?
Yes. Service Innovation Group supports brands across the UK and Europe, with 24 markets covered and wider global field marketing and retail execution capabilities.
Can field marketing be used for short campaigns?
Yes. Field marketing can support tactical campaigns, seasonal launches, product rollouts and ongoing retained programmes depending on the brand’s objectives.
What field marketing services does Service Innovation Group provide?
SIG provides field sales, field merchandising, retail audits, POS and display installation, mystery shopping, crowdsourcing, data collection and retail execution support.
GET STARTED
Ready to improve retail execution?
Speak to Service Innovation Group about a field marketing programme built around your stores, customers and growth targets.
Contact us