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Field sales
Strategic, tactical and syndicated field sales teams that build relationships, increase distribution and drive commercial outcomes.
FIELD MARKETING AGENCY
Field Marketing Agency for Retail Brands
Service Innovation Group helps brands improve retail execution with expert field sales, merchandising, audits, mystery shopping, POS support and real-time reporting across the UK and Europe.
Retail execution, measured in the fieldStore visits, audits, merchandising and reporting across the UK and Europe.
WHAT IS FIELD MARKETING?
Turning retail strategy into measurable action
Field marketing connects brands with customers, retailers and sales teams in the places where purchase decisions are made. It brings together people, insight and execution to improve availability, visibility, compliance and sales performance in store and across retail networks.
For brands, effective field marketing means the right products are in the right place, supported by trained teams, accurate data and clear actions that turn retail plans into measurable results.
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SERVICES
Field marketing services built around retail execution
Field merchandising
Product launches, replenishment, seasonal stock checks, display compliance and check-and-fix activity.
Retail audits
Store-level audits, brand compliance checks, stock counts and commercial insight to highlight opportunities and risks.
POS and display installation
Retail fixture installation, point of sale displays, product hardware and in-store activation support.
Mystery shopping
Customer experience measurement, performance benchmarking and age verification programmes.
Crowdsourcing and data collection
Rapid surveys, location feedback, market research and high-volume data collection to support faster decisions.
WHY SIG?
Why brands choose Service Innovation Group
SIG combines local field expertise with international reach, helping brands scale activity across the UK, Europe and wider markets while keeping execution consistent, measurable and accountable.
- UK and European field coverage
- Retail execution, sales and insight under one partner
- Flexible tactical and ongoing programmes
- Real-time reporting and clear performance visibility
- Experienced teams focused on winning at the point of purchase
RETAIL EXECUTION
Field marketing that turns plans into action
Campaigns only work when they are executed properly in store. SIG helps close the gap between head office strategy and retail reality by deploying trained people, clear processes and actionable data across every visit, store and campaign.
Discuss a campaignFAQS
Frequently asked questions about field marketing
What does a field marketing agency do?
A field marketing agency plans, manages and delivers activity in physical retail and sales environments. This can include field sales, merchandising, audits, POS installation, mystery shopping, product launches and reporting.
How does field marketing improve retail performance?
Field marketing improves performance by increasing product visibility, checking stock and compliance, supporting retailers, training teams and gathering real-world insight that helps brands act faster.
Does SIG support field marketing across Europe?
Yes. Service Innovation Group supports brands across the UK and Europe, with global field marketing and retail execution capabilities.
Can field marketing be used for short campaigns?
Yes. Field marketing can support tactical campaigns, seasonal launches, product rollouts and ongoing retained programmes depending on the brand’s objectives.
What field marketing services does SIG provide?
SIG provides field sales, field merchandising, retail audits, POS and display installation, mystery shopping, crowdsourcing, data collection and retail execution support.
GET STARTED
Ready to improve retail execution?
Speak to Service Innovation Group about a field marketing programme built around your stores, customers and growth targets.
Contact us