About Service Innovation Group

Field marketing, retail execution and sales activation for brands that need measurable results across markets.Service Innovation Group is your premier partner for comprehensive global merchandising solutions

Who we are

Service Innovation Group is a European field marketing, field sales and retail execution partner helping brands turn strategy into measurable action at the point of sale.

We support businesses with the people, processes and market expertise needed to deliver consistent brand experiences across retail, B2B and international markets.

From local activations to multi-market programmes, our teams help brands improve visibility, increase engagement and drive sales performance at the point of purchase

What we do

Service Innovation Group provides practical, scalable support across field marketing, field sales, merchandising, shopper activation, POS execution and outsourced sales operations across the globe

Our services help brands launch products, activate campaigns, improve in-store standards, manage field teams and create stronger customer experiences across every market they operate in.

Markets we serve

We work with brands, retailers and businesses across the UK, Europe and wider international markets.

Our approach combines global reach with local market knowledge, helping clients adapt activity to local audiences, retail environments, cultural expectations and commercial goals.

With over 40 years of experience in over 20 European markets, including -
UK & Ireland
Spain
Germany
Portugal
France
Italy
Benelux