DJI Case Study: Retail Display Installation and Staff Training

Increasing In-Store Visibility for DJI’s Premium Drone Range

DJI partnered with Service Innovation Group (SIG) to increase the visibility of its premium drone range and strengthen product engagement at the point of sale.

The programme combined the installation of dedicated DJI-branded retail fixtures with launch-day staff training. This ensured the latest drone models were presented effectively and that store teams had the knowledge and confidence to convert customer interest into sales.

The Challenge

DJI required a retail execution partner capable of installing premium branded displays while equipping store employees with the skills to sell a technical and innovative product range.

The programme needed to:

• Increase DJI’s visibility within the retail environment
• Showcase the latest drone models through dedicated branded fixtures
• Complete installations with minimal disruption to stores and customers
• Improve staff understanding of key product features and benefits
• Build employee confidence when demonstrating and recommending products
• Support stronger customer engagement and sales conversion

SIG’s Retail Execution Solution

DJI-Branded Fixture Installation

SIG completed the setup of dedicated DJI-branded retail fixtures designed to showcase the latest drone models and create a strong in-store presence.

Field teams coordinated directly with store management to complete each installation safely, efficiently and with minimal disruption to customers.

Launch-Day Staff Training

On-site training sessions were delivered during the installation window, enabling stores to launch with both the correct physical presentation and knowledgeable employees.

Training covered:

• Key product features and unique selling points
• Differences between DJI drone models
• Customer profiling and needs-based recommendations
• Product demonstration techniques
• Common customer questions and objections
• Practical approaches to converting interest into sales

A Combined Installation and Training Model

Delivering fixture installation and staff training during the same visit created an efficient and joined-up retail experience.

Store teams could see the new display in place, understand how the products should be presented and immediately apply their new knowledge when engaging with customers.

The Results

The programme delivered a range of positive outcomes:

• Increased in-store visibility and awareness of the DJI brand
• Stronger sales opportunities for DJI’s premium drone range
• Core store employees trained within the installation window
• Improved staff confidence and product knowledge
• Positive feedback from customers
• Greater consistency in product demonstrations and recommendations
• Additional commercial opportunities identified across construction and augmented reality applications

Supporting DJI’s Retail Growth

By combining professional fixture installation with practical product training, SIG helped DJI create a stronger and more engaging retail presence.

The programme ensured stores were visually prepared, employees were confident and customers received informed support throughout the purchasing journey.

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