Welcome to Service Innovation Group

Global Field Marketing and Retail Service Agency. Global reach, Local knowledge.

We empower brands, retailers, and businesses to expand into new markets and unlock revenue growth through industry-leading field sales and field marketing services.

We are Europe’s leading B Corp-certified Field Marketing agency, specialising in connecting brands with target audiences to drive exceptional sales results across borders

A Service innovation Group colleague showcasing real time data to a store retail colleague
About Us

Global Reach with Local Knowledge.
The Power of a Group Approach

In today’s connected global economy, businesses are scaling beyond borders to drive international growth and boost sales performance. However, success in global markets demands more than reach—it requires local market expertise and cultural understanding.

At Service Innovation Group, we specialise in delivering field marketing solutions that combine global scalability with deep local insight. With a strong international presence and decades of experience across retail and B2B sectors, we create campaigns that resonate with local audiences while supporting broader business objectives.

Whether you're launching in a new region or optimising existing territories, our tailored approach ensures consistent brand execution, customer engagement, and measurable results across every market.

Partner with Service Innovation Group—your global field marketing experts with local precision.

Our teams comprise of skilled professionals                           who possess in-depth knowledge of specific markets, cultural nuances, and regulatory landscapes.

This localised expertise empowers us to navigate the complexities of diverse regions efficiently, ensuring that our clients receive tailored strategic solutions that cater to their unique field sales and marketing requirements.

Our Experience

Key Benefits of Global Reach with Local Knowledge:

01
Cultural Sensitivity

Embracing cultural diversity and understanding local customs are crucial for building trust and fostering meaningful relationships with customers. Our local knowledge enables us to design strategies that align with cultural sensitivities, ensuring positive customer experiences.

02
Market Insights

Each market comes with its own set of challenges and opportunities.
Our local knowledge allows us to gain valuable market insights, empowering our clients to make informed decisions and stay ahead of the competition.

03
Regulatory Compliance

Navigating complex international regulations can be daunting. With our understanding of local laws and compliance requirements, we ensure that our clients operate within legal frameworks, mitigating potential risks.

04
Tailored Solutions

One size does not fit all, and we recognise that global markets demand personalised approaches. By combining our global reach with local knowledge, we deliver customised solutions that cater to the unique needs of each market.

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Service Innovation Group believe that achieving Global Sales success begins with embracing Diversity and valuing local Expertise.

With our global reach and local knowledge, we empower our clients to navigate the complexities and laws of the global landscape while forging meaningful connections in every market they serve.

A Service Innovation Group colleague connecting a tech device to a fixture in store retail
462,387
doors visited across EMEA in 2024
24
markets covered across Europe
2,367
skilled employees worldwide
Why Choose Us?

Join Hands with Service Innovation Group and Let's Transform Your Brand Together

Ready to elevate your brand's presence and leave a lasting impact on your target audience? Partner with Service Innovation Group and let our proven field marketing strategies take your brand to new heights.

Expertise

Embracing cultural diversity and understanding local customs are crucial for building trust and fostering meaningful relationships with customers. Our localised knowledge enables us to design strategies that align with cultural sensitivities, ensuring positive customer experiences.

Tailored Campaigns

One size does not fit all. We believe in customisation to suit your specific goals and requirements. Whether you need merchandising, fixture installations, product launches, retail audits or crowdsourcing we’ve got you covered.

Global Reach, Local Knowledge

Our extensive network of skilled brand ambassadors spans across the glob, enabling us to execute campaigns seamlessly in any location. From bustling urban centres to remote destinations, we have the know-how and resources to reach your audience wherever they are.

Data-Driven Approach

We understand that successful field marketing is driven by data and insights. Our data-driven approach helps us measure and optimise campaigns in real-time, ensuring that your investment generates tangible results.

Client-Centric Philosophy

Your success is our success. We believe in building strong, long-lasting partnerships with our clients, and our dedicated account managers are always ready to provide industry leading support and multilingual communication throughout the entire campaign lifecycle whichever market you need support in.

Get in touch with us today

Discuss your Field Marketing goals and learn how we can help you achieve them. Together, we'll create experiences that captivate, inspire, and drive real-world results.