Gift Card & Pre Paid Card Merchandising

Seasonal Gift Card Merchandising Coverage for Blackhawk Network

Gift Card & Pre Paid Card Merchandising

Blackhawk Network trusted our team to achieve dynamic seasonal coverage across key trading dates. They put their trust in Service Innovation Group to provide a national field sales team of over 300.

We provided fully trained retail merchandisers to ensure their gift cards & prepaid cards stood out in store.

Providing scheduled one-off, monthly, and weekly coverage whilst utilising retailer sales data to focus on sales opportunities, helped to drive our teams to the right stores at the right time.

Working in retailers including Aldi, Boots, Co-op, JLP, Waitrose, Iceland, Morrison’s & lots of other independent retailers.

Results achieved by SIG

  • 98.3% Coverage with a total of 44,941 visits.
  • Visits carried out across 9 x retailers
  • Average increase of 51% in POG compliance improvement entry to exit.
  • An increase to 97.6% exit POG compliance.
  • High focus on removal of delisted stock & POS in all stores to ensure only new stock was available.
  • OOS reports captured and reported so that stock can be sent into stores accordingly.
  • Day 1 Promo compliance status reports on all activities.

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If you’d like to know more about any of our services including how we can power your brand in convenience