Claire's Accessories: European Retail Merchandising

Ongoing merchandising for Claire's European concessions

Service Innovation Group supports Claire's concessions across Europe, from new concession setup to twice-weekly visits in high-turnover retailers. The programme focuses on product availability, fixture presentation and consistent planogram execution.

The concession merchandising challenge

Concessions need regular attention to keep bestselling lines available and implement range, promotional and seasonal changes. Claire's needed field teams that could maintain store standards and act as the link between its UK team and local store management.

SIG's retail merchandising approach

Field teams replenish and merchandise fixtures, implement planogram changes, manage sales and product-recall activity and support seasonal campaigns and temporary displays.

Dedicated account management connects store activity with reporting and insight through the programme's Celero Cloud reporting suite. Photographic auditing and stock-level monitoring help identify issues and support follow-up action.

Reported merchandising results

• More than 22,000 annual visits to Claire's concessions.
• Average 20% increase in on-shelf availability after each visit.
• 98% planogram compliance across store fixtures.
• Approximately 92% availability of key lines after visits.
• More than 1,000 photographs audited each week.
• Stock-level monitoring for bestselling products.

Supporting consistent concession standards

Store relationships, regular visits and coordinated reporting support new concession setup and ongoing retail execution. Explore our European field merchandising services and retail auditing and compliance support.